.avif)
Dental Practice gets 70% increase in enquiries and 20% more dental implant treatment patients, via local SEO + Paid Ads
A real dental clinic. Real marketing investment. Real patient growth.
Project info
Industry: Private Dental Practice
Services Promoted: Implants, Invisalign, Hygiene
Challenge: Low inbound enquiries, inconsistent bookings
Primary Goal: Drive predictable private patient flow using search marketing
Website redesign Not Just Look Pretty
The clinic relied heavily on word-of-mouth referrals and had limited digital visibility. Despite excellent reviews, their website wasn’t ranking locally—and paid ads had previously produced weak returns.
The Challenge: Invisible in Search, Losing High-Intent Patients
When the clinic approached us, they only had search engine visibility for branded queries. Their local competitor were taking on the lionshare of the local dental patient market.
Poor rankings for commercial dental keywords
No dedicated service landing pages
Inconsistent PPC campaigns with rising costs
No conversion tracking
Competitors dominating Google Maps
Website traffic that didn’t turn into calls
When the clinic approached us, they only had search engine visibility for branded queries. Their local competitor were taking on the lionshare of the local dental patient market.
Our Solution: A strategy comprising local SEO, great content and Paid GoogleAds
We built a system where SEO created long-term patient flow and paid ads delivered immediate bookings.
Core Objectives
Rank the clinic for high-intent dental searches
Increase booked appointments
Launch profitable PPC campaigns
Build sustainable lead flow month after month
SEO Strategy: Owning Local Search Demand
We focused on capturing patients already searching for dental treatments in the clinic’s area. By rebuilding service pages, strengthening local rankings, and improving site performance, the practice moved into top positions for high-intent keywords like implants and Invisalign.The result: sustained organic traffic from motivated patients — without relying solely on advertising.
Paid Advertising Strategy: Turning Searchers Into Appointments
Paid campaigns were designed to target patients actively looking for treatment and route them to fast-loading, conversion-focused landing pages. With call tracking, booking forms, and ongoing optimization in place, ad spend shifted toward only the keywords and ads that produced real consultations.The result: immediate enquiry volume, lower cost per lead, and predictable appointment flow.
The Results
Just three months after launching the SEO and paid advertising campaign, the dental practice saw a sharp increase in local search visibility and appointment inquiries. Service-specific landing pages combined with high-intent PPC keywords pushed the clinic into top positions across Google results, while automation and conversion-focused web design turned that traffic into booked consultations.
The campaign generated sustained daily inquiries and significantly reduced acquisition costs — creating a predictable patient-growth engine.
Local SEO Visibility
+68%
From page-two rankings to multiple top-three positions across implant and Invisalign keywords.
Total Appointment Enquiries
312%
Increase in booking requests across organic search and paid ads combined.
Revenue Impact
£148,000
Estimated new patient value generated within the first 90 days.
Before vs After:
How SEO + Paid Ads Transformed the Practice
Before Working With Us
Low visibility in local Google results
Implant & Invisalign keywords ranking beyond page one
No structured SEO strategy
PPC campaigns producing inconsistent enquiries
£65+ cost per lead
Fewer than 15 private enquiries per month
No call or form tracking
Generic service pages that didn’t convert
Heavy reliance on referrals
After 90 Days of SEO + Paid Advertising
Top-three rankings for high-intent dental searches
Strong Google Map Pack presence
Service-specific SEO landing pages
High-performing PPC campaigns live daily
£38 average cost per lead
312% increase in booking requests
70+ implant enquiries generated
Full attribution across SEO & paid ads
Predictable monthly patient acquisition system
Website redesign Not Just Look Pretty
The clinic relied heavily on word-of-mouth referrals and had limited digital visibility. Despite excellent reviews, their website wasn’t ranking locally—and paid ads had previously produced weak returns.
Traffic Growth (Last 13 Months)
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