By targeting and improving the performance of your website on search engines, we can help you boost your sales, increase profit margins, and grow your business.
Having an online presence is only the beginning. In order to attract relevant traffic, leads and sales, you will need a traffic generation strategy. SEO is the key is you want better and longer term results for your traffic.
Although SEO takes longer to deliver results than other marketing strategies, once it happens it has the ability to improve to dramatically increase ROI and improve effectiveness of all other online marketing tactics.
We deal with SEO in a very holistic manner, starting with understanding how your business works, who your target audience is, and more importantly what your objectives are.
By targeting and improving the performance of your website on the search engines, we can help you boost your sales, increase profit margins, and grow your business.
Keyword Research
Finding the right keywords is paramount if you want a good SEO strategy. We take the time to analyze your business and look at all the pages on your site. By doing this, our team can figure out the best keywords to target for your website. This helps us devise the best strategy to get you up those rankings quicker than your rivals.
Content Strategy
We create and devise content strategies that are built around boosting your site up the organic search rankings. In doing so, we help to improve the likeness and ability for your website to earn links naturally.
On-Page SEO
As part of the Onsite optimization process, we audit every content type on your site. We match that against the current product range plus the results of the keyword research to build a content gap plan, and improve the information architecture. We will then develop content ideas that typically match to searches made by your target audiences.
Technical SEO
As part of every SEO strategy it is important to build an optimal site architecture: accessibility, UX, and url best practice are all key elements to building good technical SEO foundations for your website. You make want to request an initial technical SEO audit, where we will be assessing things like:
- site architecture
- information architecture
- crawlability
- server errors
- duplicate content issues
- web page performance
- sitemaps and robots configuration
- possible penalisations (negative SEO)
Link Building
Too many marketing agencies will wrongly tell you that link building is an outdated method. At Digitalico, we know that link building is one of the cornerstones of a profitable SEO strategy. We can help you build high authority links that enhance your web pages and see your site sail up the rankings.
SEO Campaign Reports
Our service doesn’t stop at improving your SEO, we will send your monthly ‘easy-to-read’ activity reports with details of all of the improvements made to date. These reports typically include things like: content tasks accomplished, blogger outreach, onpage optimisation improvements, detailed analysis of your web traffic and keywords and other tasks carried out as part of the campaign SEO work. Our reports will help you understand and learn SEO yourself. You will easily lear which keywords are working the best, where the majority of your traffic is coming from, what streams of organic traffic are bringing you the most conversions. In short, all analytical intelligence we used can be made available on request.
There’s no denying the immediate results a good PPC campaign can bring to your business. It’s a phenomenal way of increasing your online exposure and making your site one of the first links people see on search engines. Our company offers many PPC management services focusing on Adwords, Bing, Baidu, and Yandex paid advertising campaigns.
We will help your business by running PPC strategies tailored to suit your needs within your industry. Our team of experts will constantly manage your affairs and keep your PPC campaign within your budget. We tirelessly check bid prices to ensure we only bid on ads that will generate a positive return on your investment.