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International
SEO Audits Service
Are you expanding internationally and need some support, 2nd opinion or validation for some big move that can impact performance across regions?
Our International SEO Audits are not just about finding new opportunities and hidden potential. We can also analyse your online presence from all angles to spot bottlenecks that may be hampering performance.
Actionnable SEO Audits
We have likely seen it all before and can help you avoid issues seen before with other clients.
Every project has its own particularities. We will analyze key factors about your market expansion plan, timeline, and resources to ensure your brand's SEO growth plans align with your ambition.
What's Involved in an International SEO Audit?
Going international is more than just a matter of translation. That means making your website findable, relevant, and CRO-optimal for each target market. Our comprehensive audit covers everything from a technical setup to a content strategy, leaving no stone unturned.
We will review your websites: do you have one global site or many country-specific domains? Every website and every market is different, and we will ensure that every page is fully search visibility optimized.
On-Page Optimization & Local Relevance
We go deep into your on-page optimizations, ensuring that your keywords, meta tags, and content match the local search habits. The behavior changes in the international markets, and what works in one region doesn't work in another. Locate precisely how to tailor your on-page SEO for each audience with our audit.
Translation & Localization
How much content do you need, and in which languages? Our audit assesses your multilingual strategy, identifying gaps and opportunities for growth. From translated copy to localized content, we ensure your message sounds and feels suitable to each market, tailored to your unique needs.
Backlinks & Domain Authority
Are you building authority in the right places? Backlinks are at the heart of international SEO success. We review your backlink profile, ensuring your link-building approach converts in all your target regions.
International Website Structures
One global site with subdirectories or individual country-code domains (ccTLDs)?
That's one of the many questions. And the answer much depends on a range of factors: project budget, ambition, company culture, plans for internationalization, staff resources, etc.
Every website and every market is different, and the goal is to provide tailored SEO recommendation based on your web presence and objectives.
Technical SEO & Infrastructure
To achieve global visibility, you need a solid technical foundation. We analyze your site's infrastructure, domain structure & site taxonomy and navigation to assess suitability. We will check speed, mobile-friendliness, hreflang tags, and crawlability. We make sure your international visitors have a great experience wherever in the world.
HREFlang
The most misunderstood and most confusing technical implementation, we know. We have audited, supported and overseen hundreds of hreflang projects, so we can bring that experience into your ecosystem to help you validate or troubleshoot your implementation.
Why would I Need an International SEO Audit?
- You want to translate your site and target shoppers who speak other languages
- Your company may be penetrating into international markets
- Your online store is being upgraded to provide great experience in multiple languages/markets
- Your website is already translated but does not do very well at attracting qualified traffic
Going Global?
In order to have solid search engine visibility globally, you need a solid technical foundation. We analyze your site's technical infrastructure to assess crawlability, indexability and rendering capabilities.
Start with an International SEO Audit today and unlock your brand's potential across borders.
Contact us now to get started.
Our Process to International SEO Audits
Project Study
We work with the client to establish goals and objectives for their audit.
Following data and reqs gathering,
and once we are clear on the purpose for the audit we proceed to quote. Once the quote is approved we move straight onto auditing.
Conducting the Audit
Depending on complexity, by currents estimates we can deliver audits focused on a single area within 3 weeks, eg: HREFlang implementation. For more complex analysis an audit and the actionable report can take up from 4-8 weeks.
Report, presentation and FAQs
We have one or more meetings, as needed, to clarify doubts on the report, explain reasons for the recommendation and explain anything that's needed.
Following that period, if you need our support to oversee the implementation for each of our recommendations we can discuss further collaboration.
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SEO Audit Packages
If you are not sure what package to request, we advise you sending us a description of your specific website situation, issue or the objectives you seek to meet. We'll get back to you with a quote if we have all the elements we need or an invitation to discuss your needs if we need more information.
Standard Audit
For specific audits bound to a single issue or two. Eg: auditing hreflang implementation
max. No. urls: 100,000
What's included?
Enterprise
Enterprise-level websites. Audit will focus on the issues holding up growth or causing the dip in organic visibility.
Max. Scope: 250,000 urls
What's included?
Custom Audit
Enterprise-level website with considerable complexity or large no. of urls, or network comprising of 5, 10, 20 or 100s of country/language websites.
What's included?
Request Your SEO Audit Now
Unlock your global potential and leave your competitors in the dust with our international site audit reports.
We will get back to you within 24-48 hours.
Need help with SEO campaign management?
Find out how we could help you:
- establish a strategy for growth
- deliver the SEO services needed to reach your objectives
Frequently Asked Questions
These are some of the most common questions about International SEO audits as a service.
What does an international SEO audit cover?
An international SEO audit typically covers issues originating in incorrect domain structure or geotargeting, conflicts with canonicalisation, incorrect or incomplete Hreflang implementation, website architecture inconsistent with plans for international deployment, undesired international rankings in certain geographical locations, javascript-related issues impacting on international SEO plans, content localization, insufficient popularity in target country impacting localization, market-specific optimization, , country-specific targeting strategies... there could be so many different issues affecting
your web presence
The reasons can be multiple, but if your model is not international,
we can also audit your site.
We submit a comprehensive report including clear and actionable recommendations.
How does an international SEO audit differ from a standard SEO audit?
International SEO audits focus on multilingual and multinational aspects, they identify failures that affect organic visibility and growth on international target markets. Whereas standard audit stay focus on one single market/language.
For example, a typical international SEO Audit may have as objective auditing a critical
implementation areas such as hreflang, while a non-international SEO audit would focus
on visibility drops, identifying low hanging fruit opportunities, or establishing the basis for a long term SEO strategy. We can help with either.
Why is an international SEO audit important for global expansion?
An international SEO audit helps identify markets with the most potential, remedy technical errors that may impact internationalisation, and improve rankings in global markets, ensuring your website is optimized for diverse audiences.
An international SEO audit can provide perspective on international link building needs for a company, identifying the kind of backlinks, PR coverage and mentions needed. This information can make the difference to succeeded in SEO as it can help prioritizing budgets.
What Kind of SEO Audits can be produced?
We boasts great expertise and knowledge in International and multilingual SEO, but also in scenarios where your site may be pulling the incorrect audience from incorrect locations.
We also have in-depth knowledge on auditing Javascript-powered websites running in Jamstack where nextJS or other JS frameworks may not be delivering an optimal set up for SEO.
What tools are used in an international SEO audit?
We use a wide range of industry-standard SEO tools, such as Oncrawl, JetOctopus, Sitebulb or Screamingfrog as our main crawling tool, but we also validate
other tools such as Ahrefs siteAudit and SEranking audit data. Beyond those we use
browser-based SEO tool extensions, and free tools provided by Google and Bing. It depends on what we need to find.