Trends. They can be exhausting.
Even for those who got involved in the rapidly changing and dynamic industry of digital marketing because we love change and the newest ideas, one thing’s for certain:
It’s not always easy to stay ahead of the trends.
Whether you operate your own digital marketing firm or act as an in-house marketer for a larger entity, your clients and employers demand you stay informed on digital marketing trends.
Let’s be honest. They don’t just demand you to know all about the latest trends.
They want you to have already mastered them.
Want to make sure you’re staying ahead of the game?
I’ve put together a list of 8 digital marketing trends you should know.
Let’s find out which ones you’ve already mastered. And which ones you didn’t even know.
Here we go:
1. Creating Valuable Content
Everyone knows that relevant content is one of the biggest keys to success in digital marketing.
But the numbers are starting to get crazy.
One company “was actually able to increase the number of visitors arriving on their pages by 3,000% over the course of a year, thanks to their increased production of content.”
Content is one of those digital marketing trends that continues to grow.
The returns support the investment in a major way.
2. New Digital Marketing Trends: Trending on Trends
Is that enough “trends” for you?
If you’re having trouble thinking of topics when creating valuable content for your readers, try a trending topic.
The truth is that using trending to generate content and keywords is changing the way businesses market their goods and services.
It’s proven to work. Take a peek at Facebook, Google, or BuzzSumo next time you’re considering crafting some content.
As long as you follow the golden rule of content, your inbound hits will soar:
Make sure it’s relevant and interesting to your readers.
Create value and build your brand.
We all know the most successful strategies include using trends.
Trends create inbound links when your content is useful to a wide audience.
There are few better ways to create shares.
Your visitors will be doing your work for you if you capitalize on using trends to generate content.
If you have questions about whether you have something valuable to say about the latest trend topics, don’t.
If you’re just creating keyword filler, the strategy will backfire.
Master these other digital marketing trends instead.
You can check the latest topics tomorrow or next week.
3. Moving Past the “Millennial”
I know your clients and employers want to build their brand with young, new users.
It’s the best way to create a revenue stream that can pay dividends for years to come.
But it’s time to move past the “Millennial.”
No, I’m not suggesting you start creating new digital marketing trends for toddlers or babies.
Although that may not be a bad idea either, come to think of it.
Instead, know this:
Millennials don’t like being called “Millennial.”
If you’re looking to appeal to this great customer base – get it right.
They are unique and they know it. Treat your young audience accordingly and they will reward your marketing efforts.
4. SEO Advances
I could talk about the changes in how to approach SEO all day.
Read what I have to say about a recent conference.
And then make sure you contact me with any questions. Mastering SEO is an art.
5. Reviews
Online reviews are one of many booming digital marketing trends for 2023.
The reason is clear if you pay attention to Harvard Business Review.
Even “Bad Reviews Can Boost Sales.”
Some researchers performed a test using books and authors.
Here’s what they found:
“Good reviews, as expected, increased sales across the board, with gains from 32% to 52%.
For books by established authors, negative reviews caused a drop of about 15%, on average—also not surprising.”
“But for books by relatively unknown authors, bad reviews caused sales to rise, by an average of 45%.”
“This held even when the criticism was extreme.”
“After one particularly scathing review, for instance, ‘the characters do not have personalities so much as particular niches in the stratosphere’, sales more than quadrupled.”
Looking to quadruple sales? Good or bad, reviews are among the major digital marketing trends for 2023.
6. Buying Into Digital Marketing Trends
Digital marketing has an exciting new trend for those of us working in the industry.
Buying into it is one of the digital marketing trends you can probably feel already.
Way back in 2015, if you can remember that far, marketing headlines screamed a new era had arrived:
“Study: 80% of Companies Will Increase Digital Marketing Budgets!”
If you’re like me, you saw work volume increase and a major shortage of digital marketing professionals who knew their stuff.
Listen:
“According to the study, the top hiring barriers are finding skilled talent (cited by 65% of respondents); the cost of quality staff (30%); attracting top talent (21%); retaining top talent (16%), and culture fit (26%).”
With all that money and lack of talent, firms are scrambling to spend their digital marketing budgets wisely.
Show them a return on that investment and they’ll be reinvesting.
7. Getting Beyond the Buzzword: KPIs
How can KPIs be one of the latest digital marketing trends for 2023? They’re not.
KPIs have been around forever.
The term, along with ROI (see next section) are discussed so often some people don’t even know what they mean anymore.
Ever been to a networking event where someone gets stuck and just starts saying “analytics,” “ROI,” “KPIs,” and “trend”?
I have too. It can be exhausting.
But the truth is, getting beyond the jargon of KPIs is a huge trend for 2023.
Your customers don’t just want to know you can spout buzzwords at a party or in an email.
They want to know you can use KPIs effectively to drive revenue and expand their business.
Why else are they paying you?
Beyond digital marketing expertise, your clients need someone who can use all that data they’re collecting.
Mastering KPIs is one of the digital marketing trends that creates value.
But it is definitely a fine art.
There’s so much data out there most companies don’t know what to do with it, leaving some to call America “The United States of Metrics.”
Show your clients solid proof that you’ve improved their conversion rate and you’ll be heralded as a hero.
Ernst & Young just put out a great guide if you’re still having trouble getting your arms around creating and maintaining solid KPIs.
Master these and the return on investment for hiring you will soar through the roof.
8. Measuring Digital Marketing Trends: The ROI
You can master every one of these other 7 trends and it won’t mean much unless you jump on the ROI bandwagon.
A pinpoint focus on ROI is probably the biggest trend in digital marketing. And it’s snowballing.
Return on Investment is beyond a buzzword catchphrase in digital marketing at this point.
Measuring ROI is the new standard.
Ignore this trend and your competition will leave you in the dust.
Why has ROI changed so much in the past few years?
Digital marketing has proved itself to connect directly to sales results.
Plus, with analytics tools, we can measure it.
The LA Times perfectly explains how ROI has shifted, and how this shift impacts digital marketing.
Listen:
“Digital marketing is immediate, interactive, and measurable.
It also encompasses a wide array of tools, channels, and strategies: websites, mobile experiences, and apps, location-enabled content, keyword advertising, digital advertising, re-targeting, and suggestive selling driven by customer behavioral data and predictive analytics, among others.”
“These capabilities have transformed the standing of the marketing department at many companies and organizations.”
Since digital marketing is 100% measurable, your clients want to know that every dollar they spend on digital marketing is multiplying.
You need to show them exactly how and why this is true.
The Challenge of Putting It All Together
If you use all of the digital marketing trends above you’ll be rocketing past any KPIs on ROI you and your clients have set.
And if you exceed their expectations on ROI you know what your clients will do for you, your tools, and your proven solutions?
They’ll keep investing.
Admittedly, trends can be confusing.
For masters and newcomers alike it sometimes feels like the moment you’re perfecting one of the tricks of the trade, everything changes again.
Did you know that I have a proven track record of writing, developing and promoting successful SEO strategies for medium and large website networks?
That level of expertise may just be exactly what you need to get an edge on the competition.
And as we already found out, your competition is investing.
Let’s make sure you don’t get left behind:
Contact me today to find out how I can help create an integrated digital marketing strategy for your business and clients that capitalize on the latest trends.
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