Which Tools Will Give You the Best Campaign Analytics?

06/11/2023 by Eva

Campaign analytics tools help you track the performance of your online marketing campaigns. Tools like click trackers tell you which strategies were the most successful and will help you develop better strategies in the future. In fact, studies show that these kinds of data algorithms are better at tracking human behavior than humans are. But with all of …

A Guide to Mastering Google Analytics 4 (GA4)

25/10/2023 by Eva

Forget about ordinary web analytics tools because Google Analytics 4 (GA4) takes things to a whole new level. It goes beyond simple data tracking and offers a treasure trove of insights that can revolutionize your digital strategy. In this comprehensive guide, we’ll equip you with all the knowledge you need to become a GA4 master …

What’s The Difference Between Metrics and KPIs

31/12/2017 by David

If you’re into digital marketing, you might have heard the terms metrics and KPIs. But what do they mean? We’re looking at the difference between the two. Talk about metrics and KPIs is everywhere. There is great technology and tools do something exceedingly well: they collect and organize data. Business owners from medium to large …