Author Archives: David

Diversify your anchor text and improve your link building

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Is a WordPress Business Website Right for You?

Is a WordPress Business website right for you? The short answer is yes. You're going to get a lot of bang for your…
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What to Look for in Great Digital Content

In today's climate, digital content is inescapable. It seems like everyone is busy on Instagram, Twitter, Facebook, and Tumblr, and that means that…
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What’s The Difference Between Metrics and KPIs

If you're into digital marketing, you might have heard the terms metrics and KPIs. But what do they mean? We're looking at the…
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