Which Tools Will Give You the Best Campaign Analytics?

So how does ClickMagick monitor and track these campaign analytics? Let’s take a closer look.

Once you open an account with ClickMagick, you will have access to a personalized dashboard to manage your campaigns.

Through this dashboard, you can set up code that will track the sources of your website’s traffic.

You can also create tracking links to use in all of your digital marketing materials.

Once you’ve set up tracking options through your dashboard, you can access reports.

These reports will show you how your links are performing and how much traffic you are generating.

A tracking script is a line of code that you can add to your web page to track clicks.

This script usually works with Google Analytics to provide data about clicks.

By contrast, a third-party tracking tool like ClickMagick is a cloud-based application that both tracks your clicks and provides campaign analytics.

Different tracking tools typically come with unique features to help marketers understand their performance.

Some folks prefer to use a tracking script because they only have to pay for it once rather than paying a monthly subscription fee.

They also feel that they have more control over a script than a third-party service.

But tracking scripts also have some major drawbacks.

One of the most significant is that they can slow down your pages’ load times.

Studies show that slow load times lead to fewer conversions, which can adversely impact your bottom line.

By contrast, third-party services can provide much faster processing.

Also, these services frequently add new features, making them even more profitable for users.

One of the most basic (and free) web tracking tools is Google Analytics.

Because this tool is so accessible, some marketers may wonder whether it is worth it to subscribe to a paid service like ClickMagick

The short answer is yes.

The longer answer is that while Google Analytics has good attributes, it does not have nearly enough features to supply serious campaign analytics.

Google Analytics can give you information about what features on your site are the most popular.

However, it is much less effective when it comes to tracking things like A/B testing results or the performance of a sales funnel.

Also, Google Analytics can only track the ads you place on Google Adwords.

Using ClickMagick, you will be able to track all of your ads in one place.

Of course, ClickMagick isn’t the only click tracker on the market.

Other services like ClickMeter offer similar features. So why do I prefer ClickMagick?

ClickMagick’s standard plan includes more features than ClickMeters, including unlimited links, custom tracking domains, and uptime monitoring.

With ClickMeter, these features come at an extra cost.

Additionally, ClickMagick includes features like content locking and pop-ups that ClickMeter does not have at all.

Additionally, the user experience at ClickMagick is top-notch.

The website is filled with helpful tutorial videos, and the team is constantly updating the software.

I’ve also had great experiences working with their customer service.

There’s an old saying that you can’t tell whether a line is straight unless you have a crooked line to compare it to.

Links kind of work the same way.

This is why ClickMagick offers what’s called A/B testing.

This launches two versions of similar links to see which performs better.

The problem with A/B testing is knowing when you have enough data to learn anything useful.

For instance, if one link has 500 more clicks than another, that is probably significant.

If it has two more links than the other, however, it probably is not significant.

So how do you know when a link is demonstrably better?

ClickMagick can analyze your clicks and determine when one is performing statistically better than the other.

You can even set up an email notification so that you will know which link is better immediately.

ClickMagick can also help you identify what sources are driving the most traffic to your website and which are driving the best traffic.

For instance, link A might drive more traffic than link B.

But, if a higher percentage of traffic from link B converts, that traffic might be of higher quality.

Not all clicks are created equal. In some cases, you might get clicks from “bots,” which are software programs.

These clicks can mess up your stats.

You may think that a certain link is generating more clicks, but it’s really just getting more activity from bots.

Not only that, but bots can cost you money, too.

If you have pay-per-click advertising, you might get charged for clicks that come from bots.

Luckily, ClickMagick can distinguish legitimate clicks from bots.

You might even be able to get reimbursed if you were charged for clicks from bots.

A broken link is not good for marketing.

For one, you will lose potential customers who attempted to click the link and were sent to an error page.

Additionally, customers will get frustrated with broken links, which could send them running to a competitor.

ClickMagick will monitor your links for you.

If one of them breaks, you will receive a message.

This way, you can repair the link quickly before any revenue is lost.

Most websites don’t have a single link for customers to click, which leads to a conversion.

Rather, customers must click a series of links within a sales funnel before they get to the point of conversion.

When looking at your conversions, it can be helpful to see the path that customers took to get there.

It can also be helpful to see when customers who didn’t convert dropped out of the funnel.

With this information, you can make the pathways that lead to conversion more accessible to customers.

ClickMagick can offer this information by tracking every step in the sales funnel.

They will even track links from follow-up emails or messages sent to customers who didn’t convert.

Social media marketing has become one of the most popular digital marketing strategies.

Considering that almost 80% of adults use social media, it’s easy to see why marketers flock to it.

ClickMagick will track your social media links.

This will help you see which social networks your links get the most clicks on and what time of day you get the most activity.