Google Search Console helps you gain insight into your website, from the Google viewpoint. 

Google Webmaster Tools can help you figure out which pages have been indexed, what’s getting linked, your most popular keywords, and various other insight tools into your website.

You’ll learn about any potential red flags and exactly how consumers are finding you, helping you drive your marketing efforts toward success.

If you want to make the most out of Google marketing for your business, you must absolutely use Google AdWords, which is Google’s pay-per-click product that helps you rank better in searches.

Google AdWords is a tool that allows you to create ads that target specific keywords essential to your business, then those ads will appear in the search results when people search Google for those exact keywords.

The cost of your ads will depend on which keywords you’re targeting, but you’ll only have to pay if visitors click on your ad. 

Google AdWords is a fast, flexible, and engaging tool that will help you beat your competitors as your site appears in Google searches. 

Going along with Google AdWords is the Google AdWords Keyword Planner, which furthers your organic SEO and keyword research.

The Google Adwords Keyword Planner not only helps you with your AdWords marketing, but it also helps you search for new keywords to help with your organic keyword research as well.

The Keyword Planner will continue to help you build marketing campaigns and successfully advertise through fresh ideas, statistics, and budgeting help. 

Google Trends is another awesome tool to help you with finding the perfect keywords for your marketing. 

Google Trends allows you to evaluate the popularity of certain keywords, compare them against other keywords, and determine how the popularity will vary over different characteristics. 

It will also offer new keyword suggestions and related terms, doing the keyword research for you. It will even help you identify the topics and content that you should use on your own website. 

It’s so much more than just a keyword research tool. However, Google Trends is the perfect strategy tool for your marketing campaign.

If you have a marketing team that you need to collaborate with, or you need to work with others in your business, then any of the Google collaboration tools will help you out:

• Google Docs for documents
• Google Sheets for spreadsheets
• Google Slides for presentations
• Google Forms for surveying

Seriously, these tools will help you with marketing data, marketing drafts, presentations, surveys, and polls. Whatever you need to work on with someone else, Google has you covered to achieve success. 

Youtube is actually owned by Google and is a key marketing tool for your business. 

Youtube has over 1 billion users and almost 1/3 of all people on the Internet. People from around the world watch hundreds of millions of hours on Youtube and generate billions of views. 

Therefore, you should not pass up on this marketing tool. Consider creating a channel for your business or sharing videos that are relatable to your business. Build your authenticity and strengthen your brand as a whole. 

If you want to include current trends or popular news stories to bring relevancy to your content, then include Google News in your marketing strategy.

Google News helps you to stay on top of current stories. 

Use it to search for and figure out which news stories are relevant to your industry and learn about their newsjacking potential. 

If you are looking to add organization to your marketing, then you have to utilize Google Calendar. 

Google Calendar provides an easy way to organize your daily activities, keep track of work obligations, and collaborate with others on your schedules. 

It can even help you book conference rooms or check on the availability of your coworkers. 

Not to mention, Google Calendar can organize your marketing tasks and content to help you share it internally and externally, leaving you more time to focus on other business responsibilities. 

Last but not least, you should use the Google marketing tool, Google Analytics, to measure the performance of your marketing campaigns. 

Google Analytics is a free analysis tool to help provide insight into your website traffic and to help you understand exactly how people are finding your page and whether or not they are clicking on it.