Now, this brings us to the next important factor in establishing a renowned business – branding. Your brand is your business suit. It’s what people see consistently and will hopefully grow to trust.

Like a business suit, your brand should be consistent and authentic.

This means it needs to have its own theme. Your website plays a big role in your branding, so it’s important to customize it without making common design mistakes.

It’s impossible to showcase your brand’s personality with a website that uses a generic theme.

A custom WordPress design is key here. You can ensure you got all the colors right and insert your logos and other indicators that can help brand visibility and recognition.

Let’s face it, WordPress templates just don’t offer all the bells and whistles you’re looking for.

You can find bits and pieces of what you want across various templates, and the only way to combine them is with a custom WordPress design done by a developer.

Going with a template that’s lacking in design and development will only frustrate you. Hiring a developer to work on your design will give you say in how the buttons look, the layout of the pages and the overall feel.

There aren’t any limitations when you opt for a custom WordPress design, and that’s what makes it so attractive.

Here’s the kicker in purchasing WordPress templates for your site – you sometimes have to deal with buggy coding. So you really get what you pay for in this case.

So you really get what you pay for in this case. Even more reason to dish out the extra bucks to get a custom design.

By doing so, you will get a quality-assured code. This will give you peace of mind knowing you have a professional code. And access to this professional in the event things go wrong.

With a WP template, you are at the mercy of the developer figuring out the problem and fixing it in a timely manner. This could be soon or never at all. Definitely not good for business.

And don’t think you’ll have any better luck with premium theme developers. There are sometimes long queue lines waiting for support to fix

There are sometimes long queue lines waiting for support to fix theme issues. Also, these developers don’t offer help with customization or support for integrating themes using plugins or other tools.

Most business owners are visionaries.

They have a keen idea of how they want everything to appear and feel. The same goes for their site. Maybe you have some spectacular concept of presenting the content on your website.

For instance, you may want to have a long wall of video content you create for your audience plastered on the home page. Or maybe you want to have a scrolling gallery at the top displaying your top-rated blog posts.

Whatever design ideas you have for your content are possible when you’re working together with a developer that does your custom WordPress design.

Then there’s the question of whether you should opt for a customized website versus a customized WP site.

Why have WordPress in the first place?

There are many reasons behind having a WordPress site, especially when it comes to SEO.

The top reasons business owners use it is because it’s free, powerful out the gate and flexible. Then, of course, it’s easily customized.

Content is the key to gaining visibility for your website, which WordPress excels at. It’s a CMS, which means you can easily upload videos, blog posts and web pages at the click of a button.

Everything is at your fingertips in a WordPress dashboard.

So business owners who enjoy the benefits of a seamless tool such as this will enjoy having a customized WordPress website.