Over the years, mobile search has increased annually.
Just look at the following categories involving the growth of mobile search trends:
- Auto – 30%
- Apparel – 40%
- Home and garden – 45%
- Consumer electronics – 40%
- Beauty and personal care – 30%
- Media and entertainment – 20%
- Travel – 25%
- Food and beverage – 30%
- Finance – 35%
You may find that one of these categories are within your industry.
Which goes to show how you could possibly benefit from mobile search and SEO overall.
And if you don’t really quite understand, you can always go with expert SEO services.
Meanwhile, continue reading to learn whether you should go with a freelancer or an agency for your expert SEO services.
Why In-House SEO Team is Out of the Question
Some businesses – typically those of a larger size – consider hiring their very own in-house search engine optimization team.
While this may seem like a great idea, you’ll quickly learn it’s a waste of money, time and resources.
Although SEO takes a lot of work, it doesn’t really require you to pay someone 40 hours per week.
Of course, doing so could come with certain benefits, but the cons tend to outweigh the pros.
Like for instance, a return on investment is barely witnessed when you have in-house expert SEO services.
Simply put, it’s just not cost-effective.
So wouldn’t it make more sense to hire a freelancer or agency that delivers results?
And if they don’t, you can easily retire them for other expert SEO services.
Outsourcing to an SEO Agency
An SEO agency is a company with dedicated marketing experts.
They spend all of their time doing what they do best – optimizing the sites and content of their clients.
When you have an in-house team of SEO experts, they are more than likely going to be delegated with other irrelevant tasks, such as answering emails, making calls and so on.
This takes away from what they should be doing.
But when you outsource to a team at an agency, you don’t have to worry about this.
There’s always someone working on your search engine optimization strategy.
And that’s where the results pour in.
But agencies aren’t the only expert SEO services out there.
Outsourcing to an SEO Freelancer or Consultant
Now, the number one difference between an SEO freelancer and an agency is that you are working one-on-one with a professional versus a team.
With an agency, there’s no particular person working on your account.
So one day you may speak to Bob, then Dave the next day.
For some business owners, this can be problematic, especially when there are issues or concerns to iron out in the strategy.
Constantly repeating yourself because the last guy is working elsewhere or not it can become irritating.
That’s what makes SEO consultants attractive, especially to small business owners.
With these guys (or gals), you are working closely together on your optimization strategy.
So you get to know the freelancer quite well, and in most cases, they are more affordable than going with an agency.
Compared to an agency, freelancers and consultants handle fewer accounts, so they’re not as busy or distracted.
This can mean better quality for your campaigns. But this all comes down to the quality of their expert SEO services.
And what’s even better is that there are no contracts, so you can hire them on an as-needed basis or month-to-month.
So What Are the Pros of Hiring Freelance Expert SEO Services?
As a business owner, you know how important it is to thoroughly analyze a solution before using it.
So let’s review what it’s like having an SEO freelancer on your squad:
What Are the Negatives of Working with SEO Freelancers?
As always, there are cons that come along with the decisions you make.
So if you decide to work with an SEO consultant, you may have to put up with the following:
Limited range of skills and knowledge, since they are typically experts in key areas of SEO and website marketing.
The one-time fee you’re charged may be higher than you’d pay with an agency.
If this turns you off with the freelancers, then maybe you’d prefer to hire expert SEO services from an agency.
Where to Find Quality SEO Freelancers
Now, the SEO freelancer you hire will determine how great of a service you’ll receive.
So as always, you want to do your due diligence.
For starters, if you can find the freelancer on Google or social media, that’s a great sign they know what they’re doing.
Let’s review some of the best places to begin your search for a quality SEO freelancer.
Guest blogging and personal blogs are big among SEO freelancers.
So you can typically find posts written by them on third-party sites used to showcase their knowledge and expertise.
Look through popular SEO blogs to search for skilled freelancers.
SEO Agency vs Freelancer: Which Should You Choose?
This is the ultimate question business owners come down to. And there’s really no clear-cut answer.
It’s all determined by several factors. For instance, if you have the budget to hire an agency and want a long-term relationship, then this would be ideal.
In reality, it all depends on your own preferences. Whether you decide to go with an agency or freelancer, it’s important to ask them the right questions before hiring them.
There are different forms of search engine optimization – technical, off-page and on-page.
With technical SEO, the expert is dealing with search engine spiders and ensuring they can crawl your pages.
Then the off-page SEO deals with inbound links coming from other sites.
The opposite is true for on-page SEO, which consists of the content on your site (the keywords, user experience, etc.).
Hiring Expert SEO Services
Now that you have some idea of the differences between SEO freelancers and agencies, you should be able to choose what’s best for your business.
David Carralon is an SEO professional that provides the latest news, insights, and ideas revolving around search marketing.
Stop by the site today to learn various strategies and methods you can begin using to improve your search optimization.
Or contact us with your questions and we’ll be happy to help!