And it’s true. Take a look at a CEO’s dashboard of KPIs and marketing dollars tied to revenue is bound to appear. It’s part of the reason there’s been a surge in digital content spend.
We can track how big an impact marketing makes to your bottom line. And show you exactly where these dollars come from.
Once you know what works, why not do more of it? A lot more.
In the not-so-old days marketing was the semi-mystical practice that seemed impossible to measure. We knew visibility was good, knew who our target was, but it was nearly impossible to tie actual marketing dollars spent to direct revenue.
Metrics and KPIs have changed all that. We can directly measure the performance of our marketing strategies.
As long as we avoid the pitfalls.
Avoid Pitfalls With Metrics and KPIs
Don’t let your KPIs turn into metrics.
Meaning, if you don’t organize your metrics and KPIs properly they can blur and turn into a large jumble of data you can’t use.
When using KPIs, Dr. Rachad Baroudi PhD, Director of Strategy Advisory Services for Ernst and Young (EY) in the United Arab Emirates, warns:
“A large list of KPIs that does not have clear linkages to a business’s overall objectives may be a sign of a larger problem: a lack of strategic focus.”
David is the founder and managing Director of Digitalico. He has worked in large enterprise for almost 20 years in many different internet marketing roles, specialising in SEO in the last 10 years of his career. When he's not working on Digitalico's client projects, he is with his family or cycling in one of the many forests round Paris. Admin > Users > Your Profile > Biographical Info."
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Digitalico takes a "no bullshit" approach to client work. I listen to clients' requirements, analyze their online and social media presence indetail, study their competition and come back with a bespoke, ROI-driven proposal aimed to improve your bottom line fast.