Is your website built with customers in mind? It’s time to put consumers first. Follow these tips and tricks for creating the best ecommerce website design.
The success of an eCommerce business lies in the design of its website. The design is a crucial element when it comes to your business, regardless of what platform you are using.
A website that is both informative, user-friendly and visually appealing can make all the difference with leads to potential customers. A great website can actually turn those potential customers into actual buyers.
A great website can garner great reviews, and when 61% of consumers read online reviews before making a purchase, good reviews are essential.
If customers can easily navigate through your website, find what they are looking for and easily add them to their check-out bin, you’ll have a much better chance of creating a returning customer.
Fear not, we’ve created the ultimate guide on how to create the best eCommerce website design on the market. Here’s what to keep in mind when building your site:
1. Keep It Clean
There is nothing more frustrating than shopping on a messy, unorganized website. Just because you have an online store, it doesn’t mean your store will automatically appear neat and organized. It is key to arrange your product in a logical, efficient way for your consumers.
Consider the experience your customer will have when visiting your site. Use categories so your consumer can easily see the different options and products available to them.
Have a “sale” sign that customers can easily click on if they are on a budget. Clearly label the prices and consider using a grid layout to keep the look of your site neat and tidy.
When it comes to your homepage, don’t batter it with lots of products. Opt for large images on your home screen that are visually appealing and will entice your customer to click on. It’s important to create the essence of breath and air around your products.
2. Search and Rescue
If they can easily search, you can easily rescue with your products. Many of your consumers will have a product already in mind when they come to your site. However, if their desired item isn’t readily visible and available on your site when they make their visit, they are just one click away from purchasing it from another company.
A large, obvious, easy to use search bar on your homepage is essential for the best eCommerce website design. Many companies put their search bar into their navigation menu, which visitors might miss- don’t do that.
Put that search bar out in the big, wide open on your website that is always visible. When it comes to converting shoppers into actual buyers, keep it simple and easy. Ease is an important aspect the most efficient and best eCommerce website design.
3. Make It Easy for the Best eCommerce Website Design
It’s all about the menu when it comes to an easy-to-use eCommerce website. Your website needs to function like that of a set of trampolines lined up in a row.
Let your customers bounce back and forth, to and fro, and all around your website with ease and joy.
Design a navigation menu that is intuitively structured. Do not crowd your menu with too many links. Use drop-down and mega menus that will let you add more links that can lead to different product categories.
There are also fly-out menu options that hover over other menu drop-downs as their mouse zooms over your menu.
There are also fly-out menu options that hover over other menu drop-downs as the mouse zooms over the menu.
A sleek, chic, and well-design navigation will make for a user-friendly experience that leaves your customer thinking “Wow, that was easy.” Customers are more likely to return to a shopping experience that was of great ease for them.
Eliminate problems with your customers with an easy-to-use design. Perform SEO audits to find out if your website is technically functioning to the best of its abilities for your consumer.
4. Be Accessible Via Your Website Design
If your customers have questions about products or want to leave a review, make it easy to do so. Your customers will feel taken care of as they build a personal relationship with you.
Your consumers will trust your brand as you respond to questions, concerns, or acknowledge their reviews.
Sometimes you might need to have online help available to answer buying questions to aid your customer in making the right decision. Make a contact page that is easily accessible on your site for the best eCommerce website design.
If your clients feel they are shopping with a person and not a brand, you’ll keep them as customers for life.
5. Fantastic Photography
In online marketing, it’s all about the content.
Since your customers can’t touch or try the items you are selling, they need to get a feel for exactly what the product is from the photos. Product images need to show your customer the fine details of what they are buying.
Use high-quality, well-shot images from a great product photographer. They should be high-resolution images. Each product should have a gallery with multiple views of the product.
With various angles and/or videos, your customer won’t end up leaving bad reviews by getting a product they felt was misrepresented online.
Don’t just shoot your items against a bland backdrop, create a story through photos that fits your brand and your message.
Photo stories of products will boost your sales and drive per-transaction item numbers through the roof. Set the scene, make your products look like ‘must-haves’, and get to work.
6. Make Your Store Seamlessly Mobile
Every day more people are doing their shopping on their mobile phones. It’s important to make sure your online store is optimized for mobile devices. Hire the pros to help you create a website with images that scale nicely onto the mobile screen.
Make a seamless transition from desktop to the cellular phone for your customers with easy navigation fields and easy-to-tap check-out systems.
Don’t lose customers because your mobile design wasn’t the best eCommerce website design possible.
7. Simplify by using a CMS
If you don’t mind compromising a bit on control and flexibility, using a website builder for e-commerce may be the solution. You have multiple off-the-shelf options. We always recommend these three:
- Strinkingly: if you are starting and want the most simplicity in order to get it all done as quickly as possible. Support is exceptional and the template collection is all you need to get started
- Shopify: it’s a powerful solution with multiple integrations. It is a little more rigid than Strikingly but also offers good support and offers very versatile features.
- Woocommerce: if you are looking to have a fully customized solution free of any constraints, then this is it. However, it is much more technical and has a steep learning curve.
Be All That You Can Be
Hire an innovative marketing agency that can offer you a suitable eCommerce website design for your product. Through savvy social media marketing and an efficient website, you can convert customers into lifelong buyers and boost your sales.
When you are ready to take your online business to the next level, contact us today.
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