There are a lot of ways to handle video marketing these days, from Facebook to YouTube. We’ll help you choose the best video marketing services for you.
Video killed the radio star. Or so the song goes. But the video will do the complete opposite of your marketing campaign. There are stats galore to back this up.
Stats like: mixing video with full page adds increases engagement by 22%
Or: after watching video, 64% of consumers will buy a product online.
Or: Video on a real estate listing increases leads by 403%
We could go on. We could probably even fill this article with stats about video and marketing. But that’s not why we’re here.
We’re here to discuss one of the essentials of video marketing- choosing an ideal video marketing services provider. You need to know what to know and what to ask. So, let’s take a look and see what you should be looking for in a service before listing the services that are available today.
How Long Have They Offered Their Video Marketing Services, and What’s Their Portfolio?
If you were to hire a freelancer in any field, you would naturally ask for a portfolio. Any creative agency should have a portfolio of their work ready for you to view.
This way, you’ll get a taste of their style and methods. You’ll see how professional they are. And you’ll get a sense of how they fit within your brand.
For larger companies who’ve been in business for a while, you’ll find they have a rich portfolio. But the important question, in this case, is, will they be willing to adapt to your vision?
When Can They Begin?
When it comes to logistics, you need to know they’re on the ball. They must be willing to say, “No, we can’t start immediately, but we’ll be available on this date.”
If they skirt around the question, trying to please, this is not the company for you. Never make assumptions. Always ask. And always ask for start dates in writing.
It doesn’t matter who said what. Those kinds of approaches will always end in confusion and broken relationships. Get it all down in writing with a signature so that you have something to refer back to.
Ask for a Timeline
When you’re looking at video marketing services, you need to know how much time the project will take. Be willing to be flexible. But if you only have a short amount of time to work with, let the production team know.
Depending on your budget and how big of a company you go with, you might have a longer process. But you don’t want to go into any project blind. Get a timeline in writing and make it stick.
What Are Their Communication Methods?
Depending on the size of the video marketing services you’re looking at, there might be multiple levels of administration.
57% of projects fail because of communication breakdown. That’s a staggering number. And we want to be in the 43% of successful projects. So examine the communication structure carefully before committing to video marketing services.
Lastly, What Video Platforms Should You Choose For Your Video Marketing Services?
Your first thought might be YouTube. And you wouldn’t be wrong. And while some services might prefer YouTube, it isn’t the only video platform for marketing out there.
Several free and premium video hosting sites now compete with YouTube for views.
Facebook Vs. YouTube
There are two main differences between YouTube and Facebook’s approaches to video marketing services.
YouTube is a video search engine, and search is what it’s good at.
Facebook is based primarily on video sharing. It doesn’t categorize and rank videos. So, you will depend on user shares to get your content out there.
YouTube gives video creators a percentage of the advertising revenue generated by the video content.
Facebook gives you nothing. But Facebook is still free, and it features video analytics just like Youtube.
If you already have a Facebook page for your business, it will be easy to incorporate video marketing. But you will have very little control over who uses your video content.
If you’re going for a particular flavor of video marketing, Metaface might be your free platform. Their audience is generally young men.
And they like to promote videos in categories such as movies, video games, tv, music, and sports. It’s a free hosting platform.
If you’re looking for a platform that is free and waits to show ads until the end of the video, then DailyMotion might be a good choice.
The analytics, however, leave something to be desired, and the file uploads are limited to 2 GB and 60Mins.
Vimeo is as close as you can get to professional video hosting for video marketing services you can without having to pay $100/mo for their platform.
You can get 25GB of uploads for free each year. But if you want to upload more than a few videos, you will need to pay at least $10 per year.
No matter what plan you decide on, your videos play ad-free. The only real downside to Vimeo is its analytics.
While Vimeo’s premium options and their $200-a-year pro options do have more analytics, they aren’t as comprehensive as most private hosting platforms.
Yes, you’re buying more control with the premium and pro options. But you’re not getting the analytics you should for that price.
If you’re looking for a premium platform for video marketing services, Wistia is a secure way of getting your video content out there.
YouTube does have ways of catching stolen and copyrighted content. But if your content isn’t copyrighted, then you or someone else has to catch it. Facebook doesn’t even discourage people from stealing video content.
But Wistia secures your content from the ground up. You can control where and how your videos can be played and shared, and used. They also track SEO data for your videos and help you improve this aspect of your video content.
And their marketing tools are extensive. Their service includes features like e-mail video marketing services. And Wistia will integrate with content platforms like Hubspot, Marketo, and Pardot.
Since you’re paying for this platform, the video plays in an unbranded player. Your video player will look like it was built from the ground up by you. They do allow a three-video free trial that lets you try out all their standard features.
The price of this service might be a bit more than most are willing to pay.VideoSprout does include a 14-day free trial. But their prices start out at $25/Mo and go all the way up to their $400/Mo Forest option.
While they offer pretty much the same services as Wistia, the price on some of their higher options are a bit steep.
If you’re looking for ultimate customization, Vidyard is the place to find it. But it’s going to cost you a pretty penny. Custom video marketing plans at Vidyard start out at $1250/Mo.
But, with that price, you’re getting the most features out of all the platforms mentioned here.
This platform is a little bit more affordable. It starts at $50/Mo and caps at $100/Mo. They include a subscription access plan for your videos and have their own ad network.
They also feature education on video marketing for those who want a refresher.
A Bit of Sense
When choosing video marketing services, be wise. Use a bit of common sense and a little bit of gut sense.
If you’re looking for a great marketing team, check out Digitalico. We will amaze you and your customers with awesome, informative, and entertaining videos.
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