Digitalico Menu   ≡ ╳
  • About
    • Agency Who's behind Digitalico
  • Services
    • Creative Web&Graphic Design, Development and offline Comms Solutions
      • Responsive Web Design
      • Web Development
    • Digital Marketing We can help improve the success of marketing efforts and get more sales
      • Digital Consultancy
      • Content Marketing Strategy
      • Pay Per Click (PPC) Management
      • Search Engine Optimization
      • Social Media Marketing
      • Email Marketing
      • Mobile Advertising
    • Special Services We cater for specific demands
      • Reputation Management
      • Conversion Rate Optimization
      • SEO Audits
      • Link Building
      • Analytics Consultancy
    • Digital Marketing Creative Agency Digitalico Media is the work of David Carralon, enterprise marketers for many years and with a proven track record of success.
  • Blog
  • Contact
  • FREE SEO ANALYSIS
  • Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to footer

Before Header

Your Digital Marketing Agency

david@digitalico.com

+33 (0)7 82 10 65 06

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Digitalico logo

Your Digital Marketing Agency in Europe

 Digitalico Menu   ≡ ╳
  • About
    • Agency Who's behind Digitalico
  • Services
    • Creative Web&Graphic Design, Development and offline Comms Solutions
      • Responsive Web Design
      • Web Development
    • Digital Marketing We can help improve the success of marketing efforts and get more sales
      • Digital Consultancy
      • Content Marketing Strategy
      • Pay Per Click (PPC) Management
      • Search Engine Optimization
      • Social Media Marketing
      • Email Marketing
      • Mobile Advertising
    • Special Services We cater for specific demands
      • Reputation Management
      • Conversion Rate Optimization
      • SEO Audits
      • Link Building
      • Analytics Consultancy
    • Digital Marketing Creative Agency Digitalico Media is the work of David Carralon, enterprise marketers for many years and with a proven track record of success.
  • Blog
  • Contact
  • FREE SEO ANALYSIS

Advanced SEO Techniques

Diversify your anchor text and improve your link building

17/04/2019 //  by David//  Leave a Comment

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

Category: Advanced SEO Techniques, Online marketing, SEOTag: algorithms, anchor text, back-links, branding, flat, keywords, linking strategy, links, text, traffic

Footer

About Digitalico Media

Digitalico Media is search marketing agency that offers search visibility services, all round SEO strategy consultancy, SEO-friendly web development and performance marketing such as link building and outreach. Read more.

Contact us

Address: Sepapaja tn 6 Tallinn 15551 Estonia

+33 (0)7.82.10.65.06

projects@digitalico.com

Opening Hours

MON–FRI 9AM–6PM

Main services

  • SEO Audits
  • Link building
  • Content Strategy
  • SEO Strategy
  • KW research

Most popular articles

  • SEO Audits
  • Link building
  • Content Strategy
  • SEO Strategy

Request a Free Quote

Subscribe to our newsletter

Get the latest news, events and announcements straight to your inbox.

Copyright © 2022 Digitalico · All Rights Reserved · Powered by Mai Theme